One word… Jordan.
Close your eyes… What comes to mind when I say Starbucks, Apple, Coca Cola, Chick-fil-a, Amazon, Netflix?
Those brands are instantly recognizable. Here at VYPE, we are trying to do the same thing. Brand, Brand, Brand.
But when someone says your name, what’s your brand?
Never thought about it like that, right? Well, you should. Your brand means everything in this digital and social media age. Everything… The beauty is that you can manage your brand and (good or bad) make it what you want. The tools are there from Snap, Twitter, Insta and Facebook. Use them.
High schoolers use these platforms more than anyone. So, guys and girls, shape your image and live up to it in your real-life. You know, that thing going on outside of your phone. As you get older, you will further understand the power of self-marketing and promotion -- from getting into a college, fraternity or sorority, a dream job or a date.
While branding and marketing is step one, the next step is networking. Build your network of contacts and nurture them. What the heck does that mean?
Ok, you have a teacher or coach who is somewhat cool. That teacher becomes a principal. That coach becomes an athletic director. During that time, you play college sports, graduate and are looking to break into the coaching profession at the high school level. Boom, you start with that old teacher and coach. Easy, right?
That goes for everyone you are in contact with -- your friends, your friends’ parents, your boss, your neighbor, your family. The bigger you build your network, the more opportunities come your way.
You ever heard the saying, “it’s not what you know, it’s who you know…”
Get to know people, make a good impression, shape your brand and hustle. Trust me, it will pay off. I’ve given you the blue print, now go execute it.